Optimistic Soapbox

I created a soap line for fictitious shop called First Soap Shoppe in Key West, Florida. The shop owner, Tilda Whipple, requested a package that is unique and unlike soaps you would see at other stores.

Optimistic is a hand soap line that captures the emotional aura of happiness and excitement through the tangible feeling of peeling an orange. The packaging pushes the complexities of a soap box, while respecting constraints of printing and production limitations.