01. Home Decor Wholesale Platform
September 2024 - September 2025
Context
Overview
I was the lead designer for a one-stop-shop experience for home decor.
My role
Lead UI/UX Designer
Collaborators
WordPress Dev Team
Integration Dev Team
Internal Marketing Team
Internal IT & Data Team
Timeline
September 2024 - September 2025
The Problem
For customers:
Small buyers couldn't afford the minimum order quantities.
For the business:
Baked-in shipping costs were hurting profits on smaller orders.
Painpoint
Potential Solution
Hidden or unclear fees
Clearly show shipping and liftgate costs upfront
Order minimums are too high
Pass shipping costs onto customer to remove all order minimums
Early or unexpectedly large orders take up too much space in small shops
Share exact delivery date and order volume before purchase
Integration into existing site
The Solution
A pallet-based ordering system that allows customers to see shipping costs while making the experience enjoyable.
Key Benefits
Customers can build their pallet to maximize the value of their shipping costs.
Product catalog is accessible 24/7.
Costing is transparent and upfront.
Orders can be placed without needing to interact with a sales member.
Design System
I built a design system from scratch that handled all the use cases of the ecommerce website.
Key Benefits
Flexible + adaptable style guide for WordPress development
Modular component system for future updates
Annotated for future UI/UX designers
Flat Rate Pallet System
The website features a new method of visualizing pallet-based shipping.
Key Benefits
Customers are encouraged to fill pallets to maximize the flat-rate shipping costs.
Flat-rate cost covers all use-cases, whether a customer purchases 1 pallet or 10.
Eliminates purchase minimums, since shipping costs will always be covered.
Impact (Ongoing)
The ecommerce website will convert all existing small customers to a streamlined ordering system.
Phase 1
Converting 500 existing small businesses to the e-commerce website.
Phase 2
Extended marketing effort to generate new leads beyond existing customers